Teaching Experience

Ithaca College, Department of Strategic Communications,
Roy H. Park School of Communications, Ithaca, NY
Assitant Professor, September 2020 - Present

Teaching Duties:

I currently teach in the Integrated Marketing and Communications (IMC) major within the Park School at Ithaca College. Here I teach visual design and art direction as well as presentation and graphic design.

  • Courses taught include:
  •    - STCM 10300 Introduction to Strategic Communications
  •    - STCM 11100 Presentation & Graphic Design
  •    - STCM 33000 Advertising, Art Direction and Copywriting
  •    - STCM 43000 Brand Communications

  • Faculty Service Activities:
  •    - Pendleton Grant Committee (2020-2021)
  •    - Brief Creator & Judge, AAF Creative Crunch (Fall 2020, Spring 2021, Fall 2021)
  •    - Guest lecturer, STCM 10300: Introduction to Strategic Communications - Strategic Communications is Intentionally Designed: Visual Design

Savannah College of Art and Design, Savannah, GA
Professor, September 2015 - August 2020

Georgia Southern University, Statesboro, GA
Adjunct Professor, Spring Semester, January 2013 - June 2013

Teaching Duties:

I teach undergraduate and graduate courses for the advertising and branding (ADBR) B.F.A. as well as the advertising (ADVE) M.A. and M.F.A. degrees. Upon request, I also teach within the graphic design (GRDS) B.F.A. program and eLearning department.

  • Courses taught include:
  •    - GRDS 285 Graphic Design Media Management
  •    - ADBR 150 Introduction to Advertising: Concept to Content
  •    - ADBR 205 Creative Production for Brand Content
  •    - ADBR 212 Typography for Brand Presence
  •    - ADBR 255 Brand Experiences in Interactive Environments
  •    - ADBR 305 Brand Innovation: From Physical to Virtual
  •    - ADBR 341 Designing the Brand (SCAD Lacoste)
  •    - ADBR 351 Pop Culture in Advertising
  •    - ADBR 461 Career Strategies for Advertising
  •    - ADVE 715 Digital Production Strategies for Advertising
  •    - ADBR 719 Advertising Studio II: Branding Solutions
  •    - ADVE 725 Digital Media for Advertising
  •    - SOCL 230 Social Analytics: Content Velocity
  •    - CLC 580 Collaboration
  •    - ART 2331 Graphic Design: Visual Thinking
  •    - ART 4590 Production Design

Through SCADpro (CLC 580), I manage authentic real-world collaborations between students, industry leaders, and working professionals by leading student projects that generate design solutions for influential brands.

    • Industry and Student Collaboration Projects:
    •    - research and development of a comprehensive social media strategy to increase customer engagement online and promote a fashion truck (Venus Fashion 2019)
    •    - increase local engagement through mobile communication (AARP 2018)
    •    - create new digital experiences for their audiences (AARP 2018)
    •    - research and development of the enhanced digital communication for the online Healthy Living program (AARP 2017)

    Curriculum Development:

    I collaborate with faculty and academic leaders in the creation and approval of engaging new courses and degree programs in alignment with industry trends. I develop course descriptions, goals, outcomes, syllabi, and grading rubrics.

    • Co-created a new Social Strategy and Management B.F.A. program
    • Created a special topics class on production design for juniors and seniors
    • Adapted ADBR 255 for an online learning environment
    • Built ADBR 395 Creative Technology: Brand Think Tank for Product Innovation
    • Co-created ADBR 393 Art Direction: Stop Motion for Brand Content

    Faculty Service Activities:

    I am actively engaged in various activities to support the advertising department within the School of Communication Arts while building the program’s reputation.

    • Serve as faculty advisor for the advertising department’s student group, Ad Club
    • Coordinate Out-to-Launch, an event where industry professionals view a curation of portfolios from top-level students in order recruit potential new hires
    • Co-organize the SCADDYS, an annual award show to honor outstanding student achievement and work within the advertising department
    • Member of Faculty & Student Educational Technology Blackboard Resources committee
    • Member of thesis review committee and M.F.A. candidacy review committee
    • Awarded 2018 Faculty Performance Bonus
    • Represent SCAD at quarterly open house events for prospective students and families to showcase the program’s focus on emerging interactive media
    • Attend Consumer Electronics Show (CES) to bring next generation innovations back to the classroom (2017, 2019)


    Industry Experience

    Freelance

    Designer / Creative Director • 2008 - Present

    I provide graphic design, branding, and consulting services for traditional and interactive media solutions including logo design, advertising collateral, website design, packaging design, booklet design, signage, and conference material.

    • Clients include:
    •    - Nolia: Pure Cookie Company
    •    - LERN (Learning Reources Network)
    •    - Usher Golf
    •    - Black Lab Golf
    •    - Lavender Rose Senior Massage
    •    - Alienworx
    •    - Electric Lemonade, Inc.
    •    - Cifal Atlanta
    •    - CEM America

    Electric Lemonade, Inc.

    Art Director / Production Manager • January 2013 - September 2016

    • Supervised a staff of six including the web design and writing teams
    • Responsible for the creative direction of all client websites and collateral
    • Managed Search Engine Optimization (SEO) for all client websites
    • Managed monthly website maintenance and updates for over 150 national accounts
    • Coordinated all new project production schedules to maximize productivity
    • Managed client content strategy in collaboration with the lead writer
    • Managed client requests and analytics reports
    • Produced and edited client videos and audio interviews
    • Concepted and created new client logos
    • Created new website designs and modifications
    • Google AdWords Certified and managed client Google AdWords accounts

    TYTAN

    Art Director • October 2009 - January 2013

    Designer / Web Developer • October 2008 - October 2009

    • Award winning print and web designer
    • Managed a 38% increase in completed print deliverables
    • Supervised department-wide planning and development of websites
    • Worked with the Creative Director to finalize campaign concepts
    • Assisted with pre-planning, day of, and post-production of commercials and short films
    • Designed and managed Enmark’s digital media marketing campaign
    • Communicated with print vendors to ensure a quality finished product
    • Supervised a staff of four graphic designers and three client managers
    • Created two ADDY Award winning websites
    • Clients included:
    •    - Nike
    •    - Red Bull
    •    - Hubbell Power Systems
    •    - Enmark
    •    - regional Porsche, Mercedes and Sprinter dealers

    Hilton Head Island–Bluffton Chamber of Commerce

    Internet Services Manager • April 2008 - August 2008

    • Worked with marketing in updating and creating the website and other online content
    • Developed online advertising campaigns
    • Ensured that website graphics and messages followed the brand
    • Designed a fold-out calendar of yearly events

Education

Master of Fine Arts, Graphic Design
Savannah College of Art and Design (SCAD)
Savannah, Georgia

Bachelor of Fine Arts, Computer Graphics
Syracuse University
Syracuse, New York

Off-Campus Program
Washington, DC Seminar (SCAD)


Awards

2012 ADDY Awards

  • 3 Gold
  • 2 Silver
  • 1 Bronze

2010 ADDY Awards

  • 6 Gold
  • 8 Silver
  • 4 Bronze

2009 ADDY Awards

  • Best Website
  • 3 Gold
  • 5 Silver
  • 8 Bronze

2008 ADDY Awards

  • 1 Silver

Software Skills

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Acrobat Professional
  • Adobe After Effects
  • Adobe Premiere
  • Adobe Dreamweaver
  • Adobe XD
  • HTML / CSS
  • Keynote
  • Atom
  • Proto.io
  • Sketch
  • Microsoft Office
  • Mac OS
  • Windows OS